Influencer marketing only works when the data is real — before, during, and after a campaign.
We use ARIA — our internal AI-powered influencer intelligence platform — with access to 200+ million creator profiles to identify the right influencers, track performance in real time, and optimise campaigns based on what actually drives results.
ARIA verifies authenticity, detects fraud, uncovers real audience behaviour, and tracks campaign performance across content, creators, and audiences — so brands invest with confidence.
What We Do
Using ARIA, we remove guesswork across the entire influencer lifecycle.
Our AI analyses millions of data points across 200+ million influencers to:
- Verify creator authenticity and audience quality
- Detect fake followers and engagement manipulation
- Understand real audience interests and behaviours
- Track influencer content and campaign performance
- Identify which creators, formats, and audiences drive impact
Every decision is backed by intelligence — not assumptions.
How It Works
Discover → Verify → Activate → Track → Optimise
ARIA scores creators before launch, tracks performance as campaigns go live, and surfaces insights that help us double down on what works and cut what doesn’t.
What This Delivers
- Higher-performing creator partnerships
- Real-time visibility into campaign performance
- Reduced fraud and wasted spend
- Clear insight into audience and creator impact
- Influencer strategies built for performance, not vanity
Why ARIA Changes Everything
Most influencer tools stop at discovery or reporting.
ARIA connects creator selection, audience intelligence, and campaign tracking in one platform — powered by AI and trained on a global dataset of 200+ million creators.
This is influencer marketing built to scale.
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An marketing agency is a company that connects brands with social media influencers to promote products or services through marketing campaigns and partnerships.
Marketing agencies take care of the entire marketing process, from choosing the right influencers to creating content, running campaigns and tracking results, so your brand connects with the right audience and sees real impact.
Nexus is a global full service influencer marketing agency that has scaled, worked with and retained some of the most recognizable brands across the world. We were born from the marketing space and have grown and matured alongside the industry.
We have a comprehensive understanding of the influencer and social media landscapes, with our team of experts and social scientists using in-house tools and influencer platforms like Aria.
Our thorough influencer marketing process establishes a deep understanding of your brand, creative concepts, influencer selections and campaign analysis to guarantee success.
The thing that makes Nexus different from other influencer marketing agencies is its in-house influencer platform called Aria, that uses advanced AI technology to match brands with over 200 million influencers and streamline campaign management.
Yes, Nexus works with startups and brands with limited budgets. They have experience assisting both global brands and startups and offer cost-effective influencer marketing strategies, including partnerships with nano- and micro-influencers, and provide free access to their Aria platform to empower brands of all sizes.
Nexus launches an influencer marketing campaign in as little as two weeks if expedited, though a well-planned influencer or social campaign usually takes 4 to 5 weeks from briefing to execution. However, the process can take 6 to 8 weeks for full campaigns, including possible delays.
Yes, Nexus has its own proprietary influencer platform called Aria. Aria is an AI-powered, free-to-access influencer marketing platform that allows brands to discover, analyze and collaborate with over 200 million influencers globally. It provides advanced features like AI-driven search, campaign visualization and predictive analytics for guaranteed results.
Yes, you can approve the content of Nexus before it goes live. Their standard process includes submitting all content for your review and approval, so that it aligns with your brand guidelines and objectives before any public posting or campaign launch. This guarantees full control over your messaging and how you want your project to proceed.
Nexus tracks performance using bespoke campaign tracking technology, Aria, that monitors all influencer posts and brand mentions, so nothing gets missed. They optimize ROI (return on investment) by using data-driven tools for influencer identification, performance analysis and fraud detection so brands can measure engagement, reach and campaign effectiveness in real time and refine strategies accordingly.
