What it includes:
- Use AI tools to scan large databases of creators/influencers, filter by niche, audience demographics, engagement quality, content style.
- Provide a shortlist of high-fit influencers matched to your brand’s goals (lead generation, awareness, conversions).
- Include influencer profiling (audience authenticity check, past performance, brand-safety screening).
- Facilitate outreach and onboarding of selected influencers.
Why it matters:
Finding the right influencer is critical: not just follower count, but relevance, engagement, and fit. AI discovery improves speed + accuracy. For example, one service uses “influencer search & discovery, campaign management, brief generation, ROI reporting, brand safety” as core.
How lead-gen-focused your brand could take advantage:
- Choose creators whose audience has potential to convert (e.g., your product interest + demographics).
- Set up unique affiliate links or lead-capture calls-to-action via the influencers.
- Use the matched influencers to drive traffic into a lead funnel (webinar sign-up, free trial, ebook download, etc).
An marketing agency is a company that connects brands with social media influencers to promote products or services through marketing campaigns and partnerships.
Marketing agencies take care of the entire marketing process, from choosing the right influencers to creating content, running campaigns and tracking results, so your brand connects with the right audience and sees real impact.
Nexus is a global full service influencer marketing agency that has scaled, worked with and retained some of the most recognizable brands across the world. We were born from the marketing space and have grown and matured alongside the industry.
We have a comprehensive understanding of the influencer and social media landscapes, with our team of experts and social scientists using in-house tools and influencer platforms like Aria.
Our thorough influencer marketing process establishes a deep understanding of your brand, creative concepts, influencer selections and campaign analysis to guarantee success.
The thing that makes Nexus different from other influencer marketing agencies is its in-house influencer platform called Aria, that uses advanced AI technology to match brands with over 200 million influencers and streamline campaign management.
Yes, Nexus works with startups and brands with limited budgets. They have experience assisting both global brands and startups and offer cost-effective influencer marketing strategies, including partnerships with nano- and micro-influencers, and provide free access to their Aria platform to empower brands of all sizes.
Nexus launches an influencer marketing campaign in as little as two weeks if expedited, though a well-planned influencer or social campaign usually takes 4 to 5 weeks from briefing to execution. However, the process can take 6 to 8 weeks for full campaigns, including possible delays.
Yes, Nexus has its own proprietary influencer platform called Aria. Aria is an AI-powered, free-to-access influencer marketing platform that allows brands to discover, analyze and collaborate with over 200 million influencers globally. It provides advanced features like AI-driven search, campaign visualization and predictive analytics for guaranteed results.
Yes, you can approve the content of Nexus before it goes live. Their standard process includes submitting all content for your review and approval, so that it aligns with your brand guidelines and objectives before any public posting or campaign launch. This guarantees full control over your messaging and how you want your project to proceed.
Nexus tracks performance using bespoke campaign tracking technology, Aria, that monitors all influencer posts and brand mentions, so nothing gets missed. They optimize ROI (return on investment) by using data-driven tools for influencer identification, performance analysis and fraud detection so brands can measure engagement, reach and campaign effectiveness in real time and refine strategies accordingly.
