To activate L’Oréal’s first multi-product creator-led TikTok campaign in collaboration with ULTA! Harnessing the collective brand power of ULTA and the L’Oréal brand portfolio, the campaign goal was to empower returning students to be bold and expressive through colour cosmetics through…
The Leffe Kitchen – The first ever cooking show on Instagram
The mission to grow brand love and shift perception. Having worked extensively with AB InBev, this case study focuses on a world first, the first ever cooking show on Instagram. We scaled a social creative into a fully ownable concept that…
Cross-channel global creator-led social campaigns for IT Cosmetics.
Harnessing the power of TikTok to Infiltrate Gen z’s timelines and social conversation. We knew that a creator-led approach was imperative to position L’Oréal brands as a key part of culture. We implemented paid and gifted creator programs complemented by a…