Harnessing the power of TikTok to Infiltrate Gen z’s timelines and social conversation. We knew that a creator-led approach was imperative to position L’Oréal brands as a key part of culture. We implemented paid and gifted creator programs complemented by a…
The Leffe Kitchen – The first ever cooking show on Instagram
The mission to grow brand love and shift perception. Having worked extensively with AB InBev, this case study focuses on a world first, the first ever cooking show on Instagram. We scaled a social creative into a fully ownable concept that…