About Us

Unleashing AI  to power more innovative social, influencer, and paid media marketing.

aboutSocial media is where brands are built, and where they’re lost.

Attention is short, competition is relentless, and the brands that win are the ones that move faster and think smarter.

We’re an AI-powered marketing agency built for the social era. We help brands grow through smarter social media, high-performing influencer marketing, and data-led paid media — all powered by artificial intelligence and guided by human creativity.

We use AI to give brands a competitive edge across social-first marketing. From content creation and creator selection to paid media optimisation and social commerce, we apply intelligence at every stage of the process.

Our approach blends:

  • AI-powered insights to predict what will work
  • Human creativity to make it resonate
  • Real-time optimisation to maximise performance

The result? Campaigns that cut through noise, convert attention into action, and drive scalable growth.

How We Help
Brands Win

We partner with brands to:

  • Create standout, social-first content at scale
  • Identify creators who actually drive performance
  • Optimise paid social with predictive, real-time intelligence
  • Unlock new growth through social commerce and conversion-focused strategy

Everything we do is built around one goal: measurable impact.

Why AI Matters

Social platforms move too fast for guesswork. AI allows us to analyse performance, spot trends, and optimise campaigns in real time, before opportunities are missed and budgets are wasted.

But AI alone isn’t the answer.
We believe the future belongs to brands that combine technology with taste, data with creativity, and automation with strategy. That’s where we sit.

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james-hacking-founder-industry-expert-socially-powerfulFuture
James HackingFounder - Chief Playmaker
jessica-smith-usa-business-lead-socially-powerfulIdeas
Jessica SmithUS Business Lead
coralie-hampson-business-director-socially-powerfulGrowth
Coralie HampsonBusiness Director
petar-simjanoski-head-of-product-development-socially-powerfulIdeas
Petar SimjanoskiHead of Production Development

awardsCelebrating our award-winning achievements

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The Drum Creative Awards

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The Global Awards

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Forbes Awards

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IMTB Awards

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